Turn a topic into a structured content plan
The Content Planning Agent is built for the first strategic step in the SEO workflow. Instead of asking a blank chat box for ideas, you give the agent a topic, audience, market notes and optional keywords. It returns an organised plan that can guide briefs, writing and optimisation.
This page also covers the shared SEO Brief Agent because planning and briefing usually sit next to each other in the workflow.
When to use this agent
Use the Content Planning Agent when the team has too many possible topics and not enough structure. It is useful before a campaign, before a site section rebuild, or when a client account needs a clearer editorial roadmap.
Use the SEO Brief Agent once a single page idea has been chosen. The brief turns the plan into page-level instructions that a writer, editor or content agent can follow.
What the agent needs
- A topic, keyword set, product area or service category.
- Audience notes, business context and any pages that already exist.
- Optional competitors, internal priorities or content formats to avoid.
- Any important limits, such as topics the brand cannot cover or claims that need evidence.
What the output includes
- Topic clusters grouped by intent and page type.
- Recommended page titles, URL ideas and priority notes.
- Suggested pillar and supporting pages.
- Brief-ready H1 and H2 guidance for the next stage.
- Internal link opportunities across the planned cluster.
- Notes on which pages should be created first and which can wait.
Example output structure
The planning output should be easy to scan. A typical plan can include a topic cluster table, page objective, suggested URL, primary intent, supporting questions, internal links and a short priority note.
The brief output should be more specific: one page objective, target audience, H1, H2s, required talking points, evidence gaps, internal links and suggested metadata direction.
Where this fits in the SEO workflow
Run this agent before writing when you need a content roadmap. After the plan is reviewed, pass one page idea into a brief or draft workflow.
How to review the output
Review the plan against business priorities before treating it as a production schedule. Remove topics that do not fit the offer, merge duplicated ideas and add internal knowledge that the agent would not know from the prompt.
Then move the approved page ideas into SEO content creation or keep them as manual writing briefs.