Improve headings, metadata and on-page relevance
The Content Optimisation Agent is for pages that have a clear topic but need tightening before or after publication. It focuses on practical changes rather than broad strategy.
Use it when a page is close to useful, but the structure, metadata, links or coverage need a second pass.
What the agent reviews
- Title tag and meta description direction.
- H1 and H2 coverage against the page objective.
- Missing sections, unclear copy and weak calls to action.
- Internal link ideas and related page opportunities.
- On-page relevance against the stated topic and audience.
- Content gaps that need extra human input before publishing.
What the output includes
The agent should return a prioritised optimisation plan that separates quick edits from larger rewrite recommendations.
The output can include suggested metadata, revised heading ideas, missing section prompts, internal link targets, FAQ opportunities and a short editor checklist.
Quick edits versus deeper rewrites
Some recommendations are small: tighten the title tag, improve the intro, add a link to a related page or clarify a heading. Other recommendations are larger: rewrite thin sections, add examples, gather missing evidence or split one page into several clearer pages.
The agent should separate those two types of work so the team can decide what is worth doing now.
How this differs from a content audit
An audit identifies what is wrong or missing. Optimisation turns an already chosen page into a cleaner, more complete version.
If you do not know whether a page is worth keeping, start with the Content Audit Agent. If you already know the page should be improved, start here.
How to use it safely
Apply the recommendations with human review. The agent can suggest improvements, but editors should decide which changes match the brand, evidence and page purpose.
After the page is updated, keep the audit notes so future refreshes can compare what changed.