Find outdated or underperforming sections
The Content Refresh Agent is planned for pages that already exist but need a lighter update rather than a complete rewrite.
Use it when a page still has a useful purpose, but the content needs a modernised structure, clearer examples or updated next steps.
What the agent reviews
- Outdated statements or missing context.
- Thin sections that need detail.
- Broken flow, weak headings or unclear calls to action.
- Opportunities to add examples, FAQs or internal links.
- Sections that could be merged, removed or rewritten.
- Gaps between the current page and the reader’s likely question.
What the output includes
The output should separate quick edits from larger rewrite recommendations so a content team can act without starting over.
It can include a refresh summary, section-by-section notes, suggested additions, metadata notes, internal link ideas and a short priority list.
Refresh, optimise or rewrite?
A refresh is useful when the page is fundamentally worth keeping. Optimisation is useful when the page is mostly good but needs SEO improvements. A rewrite is better when the page no longer matches the offer, audience or topic.
The agent should make that distinction clear so the team does not spend time polishing a page that needs a bigger decision.
Useful inputs
Provide the existing page copy or URL, original objective, target audience, known performance notes and any updated product or service information.
If there are sections the team must preserve, include that instruction before running the agent.
When to use it
Use this for established pages, blog posts or guides that still have value but need a focused update.
If the refresh reveals major SEO gaps, follow with a content audit or content optimisation pass.