Create a clear article structure before writing
The Blog Outline Agent helps turn a loose topic into an organised structure. It is useful when you know the subject but need to decide what the article should cover.
It is deliberately earlier than a full SEO brief. The output is a writing structure: sections, questions, notes and gaps. Use it when the idea is promising but not ready for a writer.
What the agent needs
- Topic, audience and page objective.
- Optional keyword themes or questions to cover.
- Brand notes, examples and content formats to avoid.
- Any required angle, product mention or call to action.
What the output includes
- Recommended H1 and H2 structure.
- Section notes for the writer.
- Questions to answer and gaps to research.
- Optional internal link and CTA prompts.
- A short summary of the reader problem the article should solve.
- Suggested next step: draft, research, merge or hold.
When to use an outline instead of a full brief
Use an outline when the content idea is still light. Use a full SEO brief when the page has a defined search target, intent, internal link map and conversion objective.
Outlines are useful for blog posts, guides, newsletters and thought-leadership drafts where the structure needs to be clear before the team commits time to writing.
How to review the outline
Check whether the H2s move in a logical order, whether the reader’s likely questions are covered and whether any sections need more evidence before drafting.
If the outline has too many unrelated ideas, split it into separate pages. If it overlaps with an existing article, turn it into a refresh brief instead.
Where this fits
Use this before the Article Draft Agent when the brief is not detailed enough for writing yet.
For search-led pages, the SEO Content Planning Agent may be the better first step.